Idea & Project Validation

Validate Your Idea in 5 Days. Know for Sure.

IdeeLab is an AI-powered validation lab for founders in pharma, health, and beauty. Free diagnostic, a 5-day Sprint, or the deeper Sprint Pro — you leave with a decision, not a guess.

What We Do

IdeeLab Scan

Free

A 10-minute diagnostic. Answer a few questions about your idea, get a Venture Readiness Score and a clear recommendation — no call required.

Validation Sprint

€2,500

Five days. AI-modeled market simulation, competitive landscape, and unit economics, reviewed and refined by a real operator — ending in a Go, Adjust, or No-Go.

Sprint Pro

€5,000

Everything in the Sprint, plus deeper competitive modeling, a 90-day execution outline, and a 30-day follow-up call to check the decision still holds.

Regulatory Readiness Add-on

+€1,500

LGPD/GDPR/ANVISA/COFEPRIS gap analysis, an AI Usage Policy, and a 90-day regulatory action plan — scoped directly from what your Sprint already found. (Pharma and health ventures needing deeper patient-safety and device-usage review should see our Health & MedTech track under Market Expansion.)

Why IdeeLab

Analysis and a Real Decision. Same Process, No Guesswork.

We don’t hand you a binder and disappear. Every Sprint ends in one of three words — Go, Adjust, or No-Go — backed by AI-modeled data and a real operator’s judgment, not a template. If the answer is No, you’ve saved months and real money finding that out before you spent either.

Pricing

OfferPriceBest forBook
IdeeLab Scan
Free
Getting a fast first read before committing to anything
Validation Sprint
€2,500
Founders who need a clear, evidence-backed Go/Adjust/No-Go
Sprint Pro
€5,000
Founders who also want a 90-day plan to act on the decision immediately
Regulatory Readiness Add-on
+€1,500
Pharma, health, and beauty founders who need the regulatory pathway mapped, not just flagged

FAQ

Do I need a business plan already written?

No — the Sprint is built for ideas that are still rough. That’s exactly what it’s for.

What if the answer is “No-Go”?

Then you’ve saved months and real money finding that out. A clear no, backed by evidence, is a good outcome.

What’s the difference between the Sprint and Sprint Pro?

The Sprint gives you the decision. Sprint Pro gives you the decision plus a 90-day plan to act on it immediately, and a 30-day check-in to confirm it’s holding up.

I have an existing brand, not a new idea — is this still for me?

If you’re expanding an existing, working brand into a new market, you want Market Expansion, not this path — see the Beauty Expansion Sprint or our Pharma & Health expansion offer instead.

Do you work outside Brazil and Mexico?

Right now, our primary focus is Brazil and Mexico — reach out anyway if you’re elsewhere; we’re often testing ahead of official expansion.

Still have questions?

Talk to us →

Two decisions. One rigorous process.